If you’ve been searching for modern homes in London, chances are you’ve come across the term Build to Rent (often shortened to BTR). But what exactly does Build to Rent mean and why is it becoming one of the fastest-growing ways to live in London? At Vertus, we’re not just part of the trend, we’re leading it, creating a lifestyle that goes far beyond traditional renting.
What does Build to Rent mean?
At its simplest, Build to Rent refers to homes that are designed and built specifically for renting rather than for private sale. Unlike the traditional rental market, where apartments are often owned by individual landlords, BTR developments are owned and managed by a single, professional operator. This means residents benefit from consistent quality, reliable service and spaces created with modern lifestyles in mind.
In London, Build to Rent has become a game-changer, offering residents a stress-free alternative to the challenges of the private rental market. From flexible lease options to purpose-built amenities, BTR in London is reshaping what city living can look like.
Why Build to Rent in London is on the rise
London is one of the most exciting and dynamic cities in the world but finding the right home can feel daunting. Build to Rent London schemes are designed to solve exactly that problem. They combine beautifully designed apartments with lifestyle perks like gyms, lounges, co-working spaces and on-site management.
For residents, the benefits are clear:
- A professionally managed building
- Modern apartments designed for renters
- Amenities that make everyday life easier and more enjoyable
- A sense of community built through events and shared spaces
How Vertus Brings Build to Rent to Life
At Vertus, we believe BTR should be more than just a place to live, it should be a lifestyle. Our four buildings in Canary Wharf: 10 George Street, 8 Water Street, Newfoundland and 50-60 Charter Street, are perfect examples of how Build to Rent London is evolving.
Here’s how Vertus redefines renting:
- Spaces that suit you: Choose between furnished or unfurnished apartments, all thoughtfully designed.
- Amenities that elevate living: From rooftop terraces to private dining rooms, lounges to gyms, our spaces make work, rest and play effortless.
- A team that knows you: With 24/7 concierge and property management, support is always at hand.
- Community at the heart: Regular resident events and the Vertus+ app bring people together, creating lasting connections.
The Future of Build to Rent in London
As more Londoners look for flexibility, convenience and community, Build to Rent is only set to grow. With operators like Vertus, renters no longer have to compromise. They can enjoy modern homes, exceptional service and a lifestyle that truly feels like their own.
The next time you wonder “what does Build to Rent mean?”, think of it as the future of city living. And when you think of Build to Rent in London, think Vertus: where renting meets lifestyle.
