Vertus Cookie Policy
Use of Cookies by Vertus
Cookies are small text files that are placed on your computer by websites that you visit. Broadly a cookie distinguishes you from other visitors to our websites and stores information about your website visits and your preferences each time you visit. They are widely used in order to make websites work in the way intended and to enable us to provide the services you request, as well as to provide information to the site owner and third parties. Without cookies websites and their servers have no memory and will treat you as a completely new visitor each time you open a page.
There are different types of cookies:
Types of Browser cookies
Session cookies
These are specific to your browsing session and expire when your browser is closed or when you leave the site. These cookies ensure that you are recognised when you move from page to page within the sites, and any information entered is remembered. Many web browsers have a feature that will recall and subsequently restore session cookies.
Permanent/persistent cookies
These cookies remain, even when you have closed the browser. These cookies remember information such as your login details, so you don’t have to type them in every time you use the sites. Permanent cookies are stored on your device (browser or mobile device), and expire at a fixed point in time, or until you choose to delete them.
First and Third-party cookies
First-party cookies are those set by Vertus (but created and owned by third parties) to help make our website easier to use and more effective. These are generally session cookies. They only retain the personal information you provide including, in some cases, your IP address.
Third-party cookies are placed by parties rather than a website owner and are typically persistent. Most third-party cookies are tracking cookies created by forms that display adverts for goods similar to the ones you show interest in or purchase. Cookies aren’t inherently dangerous and they don’t infect your computer with malicious viruses or malware but to some users they raise privacy considerations so data protection laws require websites to provide you with relevant information so you can manage your preferences.
Cookies also have different functions:
Strictly necessary cookies
These cookies are required for the sites to work correctly, e.g. allowing you to use your credentials to register, log in and access member-only articles and resources.
Vertus authentication cookies load to make it easier for you to log on and use the sites during future visits. They will remember your IP address and the settings associated with it and allow us to edit the content of our sites for you so that you see information that is relevant to your chosen subscription and account settings.
Vertus security cookies help keep our sites secure. We may use persistent cookies, to help identify if a device is logging into the correct account. These types of cookies also help with our anti-spam measures and may help us to prevent phishers, scammers and unauthorised login attempts to your account.
Performance (or Functionality) cookies
Our performance cookies collect information about how visitors are using the sites to ensure users of the Sites have the best possible experience, such as assisting with your navigation, ensuring pages load up quickly and respond faster to your requests, and so that you find what you are looking for easily. They help us understand which pages are most popular, when errors are being generated, and testing different designs. Additionally, performance cookies allow us to count the number of visitors and measure the effectiveness of advertising metrics, and assess user experience and site performance.
Targeting and/or advertising cookies
These cookies track your visits to the sites, the links you have clicked and the articles you have viewed. Vertus uses this information to target and personalise our advertising, so that is more relevant to your needs.
Lawful Basis
We rely on obtaining your explicit, informed consent before setting any non-essential cookies. This policy, our privacy notice and the legal terms and conditions of our website are how we meet this requirement and users can manage their preferences at any time via our cookie settings interface.
The table below explains the cookies we use and why.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| __AntiforgeryToken | session | Helps protect the website from malicious requests by ensuring that form submissions come from the correct user. |
| visid_incap_* | 1 year | Incapsula sets this cookie to provide cloud-based website security services. |
| incap_ses_* | session | This is an Incapsula DDoS Protection and Web Application Firewall cookie that is used to relate HTTP requests to a certain session. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| wt_consent | 1 year | Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. |
| _cfuvid | session | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services |
| wpEmojiSettingsSupports | session | WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly. |
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| __hssc | 1 hour | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| ea11y-global-state | never | Elementor sets this cookie to store the persistent accessibility preferences selected by the user, such as panel visibility or interface adjustments, so these settings remain the same when the user revisits the sit |
| ea11y-session-state | session | Elementor sets this cookie to temporarily store accessibility preferences for the duration of the current browsing session, ensuring the selected settings remain consistent while the user navigates the site. |
| _cs_c | 1 year 1 month | The cookie is used by Content Square to save the user consent to be tracked. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| tfpsi | 1 hour | Used to group visitor activity into a single session for analytics and ad measurement, helping us understand how users interact with content. |
| __adal | session | Set by Adalyser to track the source of visits and measure the effectiveness of advertising campaigns. |
| __adal_ses | 1 hour | Adalyser sets this cookie to determine whether there is an active session and which conversions have taken place in this session to prevent duplicates, stores a list of events in this session. |
| __adal_id | 1 year 1 month 4 days | Adalyser stores the Device ID generated by this cookie as a unique identifier for the device. |
| __adal_ca | 6 months | Adalyser sets this cookie to stores which advertising campaign drove a user to visit, stores traffic source and campaign data. |
| __adal_cw | 7 days | Adalyser sets this cookie to tie back conversion events to earlier visits and stores a visit timestamp. |
| ___utmvc | less than a minute | The ___utmvc cookie is installed by Google Analytics to gather data on the user's site usage. This data is then used to compile reports and improve the site. |
| CLID | 1 year | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _cs_id | 1 year 17 days 20 hours 14 minutes | This cookie is used to store the ContentSquare's user identifier ID. This is a persistent cookie and expires after 13 months. |
| _cs_s | 1 hour | This cookie is used to store the number of page's viewed by a visitor within the session for ContentSquare's solution. |
| __hstc | 6 months | Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| hubspotutk | 6 months | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| _uetsid | 1 day | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
| _uetvid | 1 year 24 days | Bing Ads sets this cookie to engage with a user that has previously visited the website. |
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| ttcsid_CIELJCRC77U441D19Q70 | 3 months | Used by TikTok to recognise visitors and link their actions on the website with TikTok advertising campaigns. Helps measure ad performance and conversions. |
| ttcsid | 3 months | A TikTok cookie that assigns a unique ID to a visitor so activity can be tracked and attributed to TikTok ads. |
| li_gc | 6 months | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| _gcl_au | 3 months | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile. |
| _ttp | 3 months | TikTok set this cookie to track and improve the performance of advertising campaigns, as well as to personalise the user experience. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| _tt_enable_cookie | 3 months | Tiktok set this cookie to collect data about behaviour and activities on the website and to measure the effectiveness of the advertising. |
| _fbp | session | Facebook sets this cookie to store and track interactions. |
Others
Other cookies are those that are being identified and have not been classified into any category as yet.
| No cookies to display. |
How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To find information about opting out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.