Vertus Cookie Policy
Use of Cookies by Vertus
Cookies are small text files that are placed on your computer by websites that you visit. Broadly a cookie distinguishes you from other visitors to our websites and stores information about your website visits and your preferences each time you visit. They are widely used in order to make websites work in the way intended and to enable us to provide the services you request, as well as to provide information to the site owner and third parties. Without cookies websites and their servers have no memory and will treat you as a completely new visitor each time you open a page.
There are different types of cookies:
Types of Browser cookies
Session cookies
These are specific to your browsing session and expire when your browser is closed or when you leave the site. These cookies ensure that you are recognised when you move from page to page within the sites, and any information entered is remembered. Many web browsers have a feature that will recall and subsequently restore session cookies.
Permanent/persistent cookies
These cookies remain, even when you have closed the browser. These cookies remember information such as your login details, so you don’t have to type them in every time you use the sites. Permanent cookies are stored on your device (browser or mobile device), and expire at a fixed point in time, or until you choose to delete them.
First and Third-party cookies
First-party cookies are those set by Vertus (but created and owned and by third parties) to help make our website easier to use and more effective. These are generally session cookies. They only retain the retain the personal information you provide including, in some cases, your IP address.
Third-party cookies are placed by parties rather than a website owner and are typically persistent. Most third party cookies are tracking cookies created by forms that display adverts for goods similar to the ones you show interest in or purchase. Cookies aren’t inherently dangerous and they don’t infect your computer with malicious viruses or malware but to some users they raise privacy considerations so data protection laws require websites to provide you with relevant information so you can manage your preferences.
Cookies also have different functions:
Strictly necessary cookies
These cookies are required for the sites to work correctly, e.g. allowing you to use your credentials to register, log in and access member-only articles and resources.
Vertus authentication cookies load to make it easier for you to log on and use the sites during future visits. They will remember your IP address and the settings associated with it and allow us to edit the content of our sites for you so that you see information that is relevant to your chosen subscription and account settings.
Vertus security cookies help keep our sites secure. We may use persistent cookies, to help identify if a device is logging into the correct account. These types of cookies also help with our anti-spam measures and may help us to prevent phishers, scammers and unauthorised login attempts to your account.
Performance (or Functionality) cookies
Our performance cookies collect information about how visitors are using the sites to ensure users of the Sites have the best possible experience, such as assisting with your navigation, ensuring pages load up quickly and respond faster to your requests, and so that you find what you are looking for easily. They help us understand which pages are most popular, when errors are being generated, and testing different designs. Additionally, performance cookies allow us to count the number of visitors and measure how effective advertising metrics, user experience and site performance.
Targeting and/or advertising cookies
These cookies track your visits to the sites, the links you have clicked and the articles you have viewed. Vertus uses this information to target and personalise our advertising, so that is more relevant to your needs.
The table below explains the cookies we use and why.
First Party Cookies
| Cookie Name | Domain(s) | Purpose | Categorisation |
| ARRAffinity | .my.thisisvertus.com | This cookie is applied to websites run on the Windows Azure cloud platform. It ensures visitor page requests are routed to the same server in any browsing session. | Strictly necessary |
| _hjFirstSeen | .thisisvertus.com | This cookie allows Hotjar to track the beginning of the user’s journey for a total session count. It does not contain identifiable information. Rather than using an IP address, this cookie assigns a random ID to each user and overlays that with geographic / device information. | Performance |
| _hjAbsoluteSessionInProgress | .thisisvertus.com | The cookie allows Hotjar to track the beginning of the user’s journey for a total session count. It does not contain identifiable information. Rather than using an IP address, this cookie assigns a random ID to each user and overlays that with geographic / device information. | Performance |
| _hjIncludedInPageviewSample | .thisisvertus.com | This cookie allows Hotjar to know whether a site visitor is included in the data sampling defined by our site’s pageview limit. | Performance |
| __hssrc | .thisisvertus.com | This cookie is applied to websites built on the HubSpot platform and is used for website analytics. | Performance |
| _ga / ga_ | .thisisvertus.com
.my.thisisvertus.com |
This cookie allows GA4 (previously known as Google Universal Analytics) to distinguish unique users by assigning a randomly generated number as a client identifier. It calculates visitor, session and campaign data for the site’s analytics reports. | Performance |
| __hssc | .thisisvertus.com | This cookie is applied to websites built on the HubSpot platform and is used for website analytics. | Performance |
| __hstc | .thisisvertus.com | This cookie name is applied to websites built on the HubSpot platform and is used for website analytics. | Performance |
| hubspotutk | .thisisvertus.com | This cookie allows HubSpot to conduct user authentication. | Performance |
| _fbp | .thisisvertus.com | This cookie allows Meta to deliver advertisement products such as real time bidding from third party advertisers | Targeting |
| _gcl_au | .thisisvertus.com | This cookie allows Google AdSense to analyse advertisement efficiency across websites using their services | Targeting |
| _uetvid | .thisisvertus.com | This is a tracking cookie utilised by Microsoft Bing Ads. It allows us to engage with a user that has previously visited our website. | Targeting |
| _uetsid | .thisisvertus.com | This cookie is used by Bing to determine what ads may be relevant to site users. | Targeting |
| userdata | api-my.thisisvertus.com | This cookie is placed by thisisvertus.com to register statistical user data | Strictly necessary |
| ln_or | .thisisvertus.com
my.thisisvertus.com |
This cookie registers statistical data on users’ behaviour and is used by us for internal analytics. | Strictly necessary |
| _clsk | .thisisvertus.com | This cookie stores and combines user pageviews into a single Microsoft Clarity session recording. | Unclassified |
| _hjSession_2708741 | .thisisvertus.com | This cookie holds current session data and ensures requests within a session window are attributed to the same Hotjar session. | Performance |
| _clck | .thisisvertus.com | This cookie is used to store unique user ID data for Microsoft Clarity. | Performance |
| _ttp | .thisisvertus.com | This cookie is used to measure and improve the performance of advertising campaigns and to personalise user experience (including ads) on TikTok. | Performance |
Third Party Cookies
| Cookie key | Domain | Purpose | Categorisation |
| _GRECAPTCHA | www.google.com | This cookie is used by Google to provide risk analysis. | Strictly necessary |
| li_gc | .linkedin.com | This cookie is used to understand your consent preferences for the use of non-essential cookies | Strictly necessary |
| __cf_bm | .hubspot.com | This cookie is used to distinguish between humans and bots. | Strictly necessary |
| AnalyticsSyncHistory | .linkedin.com | This cookie is used to store and track visits across websites for statistics information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | Performance |
| SM | .c.clarity.ms | This is a Microsoft MSN 1st party cookie which we use to measure the use of the website for internal analytics. | Targeting |
| MUID | .clarity.ms | This cookie is widely used by Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. It is understood to sync across different Microsoft domains to allow user tracking. | Targeting |
| IDE | .doubleclick.net | This cookie observes how the end user uses the website, what adverts are likely relevant to the user what adverts the user has previously seen . | Targeting |
| lidc | .linkedin.com | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of the networking site. | Targeting |
| UserMatchHistory | .linkedin.com | This cookie is used to track visitors so that more relevant ads can be presented based on user preferences. | Targeting |
| CLID | www.clarity.ms | This cookie is usually set by Distillery to enable the sharing of media content to social media. It may also gather information on website visitors when they use social media to share website content from the page visited. | Targeting |
| bcookie | .linkedin.com | This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | Targeting |
| bscookie | .www.linkedin.com | Used by the networking site for tracking the use of embedded services. | Targeting |
| MUID | .bing.com | This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded Microsoft scripts. It is understood to sync across different Microsoft domains to allow user tracking. | Targeting |
| ANONCHK | .c.clarity.ms | This cookie observes how the end user uses the website, what adverts are likely relevant to the user what adverts the user has previously seen. | Targeting |
| SRM_B | .c.bing.com | This is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. | Targeting |
| lang | .linkedin.com
.ads.linkedin.com |
This cookie is used to store language preferences. | Performance |
| _ttp | .tiktok.com | This cookie is used to measure and improve the performance of advertising campaigns and to personalise user experience (including ads) on TikTok. | Performance |
How do I change my cookie settings?
Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find information relating to other browsers, visit the browser developer’s website.
To find information about opting out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.